Upside Business Consultants | Marketing Matters for Small Business

Something many marketers often overlook when doing SEO link building campaigns: When search engine optimizing your website, be sure to name links pointing to your website with your keywords instead of just your company name, where applicable. This will help search engine robots associate the link keywords with the content in the website you are pointing to.

Of course this is only appropriate if your site is coded with similar keywords on page and in meta tags.  For example, try www.yourcompany.com/small-business-consulting instead of www.yourcompanyname.com when pointing to a page about small business consulting.